It started as an opportunity to re-attend the old logo and create something that was different yet stay within the legacy of CatholiCare identities across NSW. Gradually this perimeter of corporate branding widened from stationery, collateral material and brochures to signage, promotional material and environmental graphics.
One of the challenges in this project involved the developing of a creative solution to convert an A6, 8 page services guide to something that was intuitive, had section dividers and was practical and economical from a production perspective. What we created has been one other success story where creativity meets practicality.
Production of all the elements in all media